The Platform helps you track and visualize emotion based reactions to video based content like when a viewer has an expression like a smile, frown, etc while watching the video content. While you watch, the AI system observes and analyses how you respond, react and enjoy the content and generates a report based on the same.
AI captures your facial expressions, identifies your attention span, emotions displayed, etc. Also, it monitors micro shifts in emotions with reference to the video being played. It syncs your expressions with the video to generate reaction results. These results can help you analyse the video better.
It can be used to gather feedback and data about user preferences like the kind of content they appreciate better. This can help in running more optimised ad copies and better targeting. Also, it provides you data about the kind of content they relate to, which gives you an idea about their likes and dislikes.